Dr. Su Fengzheng said that the current cost of LED lamps is much higher than conventional light sources, LED lighting has not been the main mass into the family. Reduce costs, the system should be integrated from the perspective of a single link only from the point of view the chip or package is not enough, in order to effectively reduce costs, the overall lighting system must make a comprehensive solution to consider.
Therefore, we can proceed from the terminal needs of the market, to ensure uniformity, color temperature, color rendering and other optical quality have reached the customer premise, the LED light source development, through the existing electromechanical Lunda electronic heat capacity advantages of the preceding greatly reduce the cost of. In addition, optimization of manufacturing processes, efficient project management and other details, are to pay attention to cost control.
Design to reduce costs is also very important. For the gas lighting the traditional lamp, lampshade need to package and can not be directly powered, so they need a special interface. As a solid-state light-emitting diode lighting itself without shade, but as new lighting, LED lighting system must be adapted existing cover, of course, increases costs. Lunda electronic program provides a combination of lighting fixtures and lamp applications, the LED lamps in the design process, we can achieve cost control.
Turning to replace traditional lighting LED lighting into the home of a large-scale time, Dr. Su Fengzheng think, five or ten years time is impossible, this is a slow process. Future new house to install lights, LED lights can be directly used. But the old house can not be unified replace traditional lighting systems, lighting the traditional lamp is broken in the future, may continue to use traditional lamps. A long period of time, should be LED and traditional lighting exist.
LSVP strategies, deepen vertical integration
At present, LED business integration resources are strategic alliances and other forms of horizontal integration, but also cover the internal chip, package, application of the various components of the longitudinal vertical integration. Dr. Su Fengzheng that vertical integration of related products on the River, you can better control quality, make the solution more suitable for the market; while the maximum extent in all aspects of cost control; from a technical point of view, can be better to the front-end technology used in the application side of the products.
Compared with those in the vertical integration of products, including Lunda Lei chip (Epi), grains (Chip), package (Package) module, light sources, lamps, LSVP deeper in the depth of integration, the upstream area involves extension downstream applications from light, mechanical, electrical, thermal point of view, according to the needs of customers, providing a full range of LED lighting solutions.
According to reports, the current model Lunda LED lighting product suite is divided into two parts and lighting products. Lighting products, the Lunda, and many international brands have established close cooperative relations clients, you can quickly understand the end-market demand. After a long period of accumulation, Lunda in the product specifications so precise grasp and follow the market. Strategies to stop LSVP work more efficient, more responsive to market, lower product cost.
Suite, the co-operation and international brands, so Lunda suite has been validated by the market, customers buy Lunda package, in terms of quality, technology and market aspects of security, reducing the customer's R & D costs, save time, reduce little market risk. It also co-Lunda and lighting manufacturers easier.
Lunda positioning: LED lighting solutions provider
Ronda is the positioning of their own brands and distributors to provide the best LED lighting solutions. Upstream from the LED epitaxial beginning to end brands and distributors. Ronda will not compete with others brands and distributors, no more than size. Ronda is the biggest strengths of the various aspects of the LED are doing, in understanding the various aspects of the essence, in accordance with customer requirements, the optical and electrical heat to form the best solution, and with the most efficient way to do it.
Dr. Su Fengzheng said Lunda revenue at this stage is still the main panel, LED lighting accounts for about 30% of revenue. But the panel in the development of a prosperous period, will gradually decline, while the LED lighting is still in the initial period of rise. Believe that after ten years, LED lighting will account for Lunda Norte 70% of revenue.
According to reports, a subsidiary of Suzhou Lunda up bright electronic equipment will be in place in the third quarter this year is expected by the end of the energy production early next year. By then, the mainland of light will be a big manufacturing base. Customer service will be customer oriented continent, including overseas customers. Meanwhile, the operations center will be established to the unified arrangement of the order of production.
